Dare To Experiment
The passion we have inside is for you to wear outside. We’re not here to define your look. We innovate to take you there. Every shade, texture and eye flick dares you to find your beauty boundaries. Then stride beyond them.
True To You
Self-expression. It's what makes you, you. That's why we love make-up. It let's us be who we want to be.
Live It London
We’ve been in the business of self-expression since 1834. London became our playground. A perfect match. London makes its own rules. Its own colours. It gets down. And dirty. But does it with a wink and a smile.
Find Your Edge
Everyone has a right to express themselves, we just choose different make-up to do it.